Free Website Checklist for Builders & Brands (2025)
Entry 003
2025-04-21
I started designing websites while working abroad after college. It began as a side project, learning to build in my free time. Over time, that turned into something bigger. A few years later, my brother and I went all in and started B2 Creative.
Since then, we’ve launched hundreds of sites for builders, product brands, and service businesses. Our goal is simple: create websites that don’t just look good but earn trust, bring leads, and grow sales.
If you’re building something new or improving what you already have, this checklist will help you get it right in 2025.
1. Clear First Impression
Headline that says what you do
Subhead that explains how or why you’re different
Clean hero image or video
Call-to-action above the fold (like “Get a Quote” or “Shop Now”)
2. Strong Brand Identity
High-quality logo that links home
Consistent fonts and colors
Tone and language that fit your audience
Mission or tagline visible on your site
3. Build Trust Visually
Real photos of your work or team
Case studies, testimonials, or reviews
Before-and-after photos for services
Certifications or press mentions
4. Smooth Performance & Navigation
Mobile-friendly design tested on multiple devices
Fast load speeds
Simple menu with key pages only
Contact form that works and sends an auto-reply
5. Products or Services That Convert
Separate page for each core service or product
Clear pricing or easy lead form
Short FAQ to answer common questions
Clean, quick checkout if you sell online
6. Lead Capture & Local SEO
Email form with a reason to sign up
Service area or map for local reach
Contact info in both header and footer
Google Business Profile connected and accurate
7. Marketing Ready for 2025
Linked to Google Analytics 4 and Search Console
Meta titles and descriptions on every page
Social share tags set up
Ad pixels installed if you’re running campaigns
8. Clean Design
Plenty of white space
No broken links or outdated visuals
Clear visual hierarchy
CTAs repeated where needed
9. Backend Basics
SSL certificate (https://)
Regular backups
Updated CMS (Shopify, Squarespace, WordPress, etc.)
Privacy policy and terms in place
10. Your Story Matters
About page that shows who you are and why you care
Real photos, not stock
Something personal that makes you memorable
Final Word
In 2025, your website should do more than exist. It should work for you every day. If you’re building a business, your site should help you grow it.